ALLURE RESTAURANT AND COCKTAIL LOUNGE
Allure is the latest concept creation by nightlife innovators Brian and Carrie Packin. In 2009, this power couple launched City Nights Hospitality and its flagship location, 48 Lounge, within Rockefeller Center’s McGraw Hill Building. Within its first year, 48 Lounge was awarded the Zagat Award of Excellence. The success and numerous accolades of City Nights Hospitality can be directly attributed to Brian’s invaluable experience within nightlife and dining, as well as his unwavering high standards for product and service quality. Additionally, Carrie’s poise and creative aptitude for production, marketing, and aesthetics drive the flourishing brand. Together, their extensive network within the entertainment, sports, and hospitality industries has helped attract consistently trendsetting, sophisticated, and discerning clientele.
In 2015, City Nights Hospitality opened Ascent Lounge. A 5500 square foot cocktail lounge and multi-faceted event venue located at the iconic Shops at Columbus Circle and part of the world-renowned, 4th floor, Restuarant and Bar Collection. Ascent is known for providing elevated nightlife with a view as it is positioned perfectly with direct views of Central Park and Columbus Circle. Ascent’s exclusive and refined clientele experiences luxury while enjoying the exquisitely curated food and beverage.